Subaru Canada chooses Certified Collision Care as exclusive partner



MISSISSAUGA, ON, September 7, 2021 / CNW / – Subaru Canada, Inc. has selected Certified Collision Care, the Canadian division of the Assured Performance Network, as its exclusive strategic partner to administer and manage the new Subaru Certified Collision Center program when it launches in early September 2021. The program will identify, certify and promote dealers. and independent facilities as the collision repair providers of choice for Subaru drivers across Canada.

All existing certified collision care providers will have the option to add these proprietary credentials to their business, provided they are sponsored by their Subaru dealership and can meet Subaru certification requirements. There is no additional registration fee for certified collision care providers to enroll in the Subaru Certified Collision Center program. Information on the program will be available at when it launches in September 2021.

The Subaru Certified Collision Center program was created to promote certified collision repair facilities to Subaru customers and insurers. The program will ensure that facilities have the tools, equipment, training, facilities and processes necessary to repair Subaru vehicles to manufacturer specifications. These factors are critical to the fit, finish, durability, functionality, value and safety of the vehicle. Drivers across Canada will have the opportunity to choose a certified collision repair center that meets Subaru’s requirements. This is especially important given that where and how a vehicle is repaired can have a substantial impact on its final appearance, performance and, most importantly, on its structural integrity and on-board technologies designed to ensure the safety of Subaru drivers. .

Certified stores will be able to order exclusive panels from the Subaru Certified Collision Center program and will have access to marketing tools. This includes a listing on an online store locator for consumers on the Subaru website, as part of the integrated Certified Collision Care program. This strategic partnership further strengthens the business strategy and the slogan of the joint certification program: “Certified once, recognized by many”.

“Our new partnership with Certified Collision Care strengthens Subaru Canada dedication to providing the highest quality service and repairs to all Subaru customers, ”said Floyd jones – Vice-president, After-sales, IT & Business Services, Academy & Customer Experience. “We are also delighted that it provides the Canadian network of Subaru dealers with another valuable tool to meet commitments to their customers throughout the life cycle of ownership.”

Leanne jefferies, Vice President of Assured Performance / Certified Collision Care commented, “This is a very exciting time as we launch the Subaru Certified Collision Center program. Our team will work closely with Subaru Canada that we manage and administer the program as part of our joint certification program. The addition of certified Subaru credentials to the Certified Collision Care program offers top performing body shops an effective way to differentiate themselves in their market by aligning themselves with the most powerful brands in the automotive industry. ”

Subaru will be a full strategic partner leveraging the certification services, infrastructure and turnkey Collaborative Collision Repair Center program offered by Certified Collision Care. By leveraging the existing certification process, they eliminate redundant costs, making certification more affordable for their dealers and independent repair companies who can meet the requirements set.

The Certified Collision Center program was created to promote the correct, complete and safe repair of Subaru vehicles and to provide support to collision repair companies that have demonstrated a commitment to a high level of service and customer satisfaction.

About Certified Collision Care

The mission of the Certified Collision Care program is to increase the technical capacity of the industry and the operating standards of the company. Our goal is to ensure that every certified repair company has what is necessary to properly and safely repair current and future vehicles manufactured by participating vehicle manufacturers; provide consumers with an exceptional experience and offer employees a career opportunity within a professionally managed company.

Certified Collision Care is the Canadian division of the Assured Performance Network, the world’s largest network of certified OEM repair providers with more than 550 Canadian suppliers and 2,500 US collision assistance providers, and administers the Canadian OEM certification programs for Subaru , Fiat Chrysler, Ford, Kia, Nissan, INFINITI, Toyota, Lexus, Honda, Acura, Hyundai and Genesis. Visit for more information.

On Subaru Canada, Inc.

Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Based at Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 95 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on Twitter.

SOURCE Subaru Canada Inc.

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