Movin ‘on up: Entrepreneur adopts aggressive brand expansion and diversification | Business Observer
Spero Georgedakis, Founder and CEO of Good Greek Moving & Storage, is nothing but courageous – great quality for an entrepreneur. After graduating from Buffalo State University, he embarked on law enforcement and became a police officer in Miami. He was even a part of the SWAT team and, after six years in the force, intended to make the leap into crime-fighting at the federal level with the US Drug Enforcement Agency or the Bureau of Alcohol, Tobacco and Firearms.
Instead, Georgedakis turned to entrepreneurship, establishing All My Sons Moving & Storage with some business partners. In 17 years, All My Sons has opened 60 branches across the country, “of which I opened 25 with other police officers, friends and family,” he says.
“If you are going into a partnership, the mission has to be clearly defined and everyone has to be on board. »Spero Georgedakis, Founder and CEO of Good Greek Moving & Storage
In 2016, Georgedakis, dissatisfied with the vision and direction of All My Sons, appealed to his courage again and went out on his own, founding Good Greek Moving & Storage, headquartered in Jupiter but with a strong presence. in Tampa, where Georgedakis has a house.
Five years later, with the moving industry being a key cog in the real estate boom, the company embarked on a very ambitious expansion plan. It adds complementary services such as real estate brokerage, self-storage facilities, garbage and debris removal, auto transportation and a marketing and advertising company called Spero Advertising Group. It also sells Good Greek franchises.
For a relatively young company on its way to ending the year with gross sales of $ 30 million, such rapid, though admirable, diversification poses the risk of brand dilution. Georgedakis does not see it that way.
“It’s all in my wheelhouse,” he said. “It’s all part of the relocation transaction. This will keep us agile and give us the ability to change gears. “
In early September, Good Greek struck a deal to become the official moving and storage company of the Tampa Bay Buccaneers for the second year in a row. For Georgedakis, however, the partnership with the Bucs (and yes, he met Tom Brady) represents far more than the growth of the Good Greek brand. The company actually has a long history of working with sports teams, starting with the Miami Dolphins.
“The very first team I approached was because of the 2008 real estate crash,” he says. “I was concerned [our customer base was] too residential; I was concerned about a real estate crash, and sure enough it happened.
Georgedakis had a hunch that winning the business of a single major client company, such as a sports team, would help them “switch” between residential move and commercial move and warehousing in the event of a further downturn in business. ‘immovable.
“So I reached out to the Miami Dolphins, on a cold call, to introduce myself and see what they thought of their existing service provider,” he says. “Of course, they weren’t as happy as they could be, and they loved my experience in law enforcement, the fact that I do employee background checks, employee screening tests. drugs… they loved it all. And now we have the business of more than 20 sports teams.
In addition to the Bucs, Good Greek’s customer base includes the Miami Heat of the NBA, the Florida Panthers of the NHL, Inter Miami CF of Major League Soccer and the Jacksonville Jaguars of the NFL. He also has contracts with the athletic departments of the University of Florida, University of Miami, and Florida International University.
“We are busy year round with sports,” says Georgedakis, “transporting their equipment to and from games, but we also take care of staff travel, whenever there is a change of coach or coach. leadership within the organization. It’s not limited to helmets, shoulder pads, and baseball bats.
Tackling large business accounts and branching out into add-on services has paid off for Good Greek: the company is on track to surpass $ 30 million in revenue by year-end and has experienced 50% year-over-year growth, according to Georgedakis. . Georgedakis, of course, wouldn’t be where it is today without struggles, including the All My Sons partnership which didn’t work out. But that doesn’t mean he’s bitter about partnerships, far from it. He learned to do them better.
“Divorces can be a bit complicated sometimes, sure, but at the end of the day we’ve settled our differences and now we’re a friendly competition,” Georgedakis said. “I learned that the basic vision must be shared by the partners from the start. And there has to be transparency. If you are going into a partnership, the mission should be clearly defined and everyone should be involved.