Best New Makeup and Beauty Products for August 2021, Buy Now | Fenty Beauty, Ariana Grande and Ilia



With the dizzying drop in new makeup, we’ve taken the initiative to make it easier for you to sort through the latest lipsticks, foundations, eye shadows, the hottest (and sometimes unexpected) collaborations, and even the advent of the next, big brand supported by celebrities. We are not exaggerating when we say Seduce publishers greedily look at Each launch to find the stars each month. While we have a soft spot for our particular favorites, there is something new and shiny for everyone. It may take a little digging, but the resulting treasure is well worth it.

If you’re like us, your heart rate probably goes up every time you discover a new category of makeup, an improved formula on an old classic, or real progress towards sustainability. In 2021 alone, we are seeing product categories like skin tints, cream blushes and bronzers, colored liners and eyebrow waxes explode in popularity. That’s enough to get anyone to consider revamping their makeup collection to make room for new goodies – or to add a few to their rotations and brighten up their everyday look. As the world slowly opens up again, don these products for a day at the office or a night out with friends. After more than a year of staying indoors, literally everything is happening.

As we always do with hair and skin care, we share the best new makeup in august that we recommend that you add to your cart. We hope you enjoy experiencing them as much as we do. And if you need more makeup inspiration, you can always check out last month’s launches which are just as fresh and exciting.

Make sure to check back every week for new makeup launches that fall this month. (Trust us, you don’t want to miss it.)

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


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